Back in March 2022, I had just completed my certification for Artisan Candle Crafts under the Korean Candle Craft Association (KCCA) and resigned from my full time employment as a medical professional.

In the beginning, I intended for BITG to be a candle only business. After formulating the "perfect" candle I was confident of, I gave them away to my close friends and family to observe their performance in different settings (in the house, office, bathroom etc.). There came an issue that I never considered: not everyone is a 'candle person'; or they did not have the habit to use one; or they had children or pets and did not feel safe to light the candles in their spaces; or the weather in Singapore is already hot and humid that candles don't have the appeal.

From the feedback, I stepped out to venture for a product that would better suit our lifestyle in Singapore. Something that can be used in multiple spaces, requires low maintenance, good for our weather and most importantly and obviously, is able to diffuse scent well. And me being me, it HAS to be aesthetic!

That was when I came across a material that checked all those boxes and started developing my formula for BITG's Diffusers. I didn't give too much thought about it and barely had everything prepared on time for the official launch with my candles.

And... the response was HUGE from the beginning! So I ventured into more designs and sizes to make them usable just about anywhere - small and compact for daily bags, aesthetic as display pieces around home and office spaces. And with the understanding that every individual's preference for scent is unique to their own, I brought forward customization for design, scent and colour.

& I have been handcrafting them since June 2022!